Barnes & Noble Acquires Borders Customer Database - if you were a Borders customer you have 15 days to opt out of letting B&N use that info
According to PC World, “Barnes & Noble is purchasing bankrupt Borders' database, which contains information regarding 48 million customers. Customers will have 15 days to opt out of the system.”
After arguing in court over privacy concerns from the sale of bankrupt Borders' customer loyalty database to Barnes & Noble, the lawyers in the case agreed to email customers and give them 15 days to opt out of the system.
According to a Reuters report, the parties also plan to "split the cost of an advertisement in USA Today giving customers information on how to opt out." Barnes & Noble's own privacy policy will govern the information once it is transferred, has agreed to purge any information it deems unnecessary
Read more here.
No comments:
Post a Comment